Obank is an Open Banking Platform and a leading-edge digital service channel. It facilitates B2B2C services between customers and 3rd party partners like Fintechs and retailers.

The new service is a digital transformation effort at the Group level to overcome the limitations of its regional and traditional bank image. 

The Obank brand is about open connections between customers and business partners. The "O" form represents the integration of data and innovation within a single collaborative ecosystem. It is important to capture the vibrancy of a digital brand and also be accessible to everyone to signal trust and confidence.

The open banking platform has been launch in Korea's metropolitan cities and globally in Southeast Asia.