The business strategy transformation initiative by GDH signals a move to streamline all brand management, from its core businesses to brand architecture. 

With their focus on four key sectors, mainly water resources, city complex, manufacturing & industrial park, and industrial finance, GDH's move reflects the new dimensional change needed in modern Chinese cities. 

Identifying as a provincial state-owned "window" enterprise, the approach to its brand identity is not overtly nationalistic but focusing on key industries that benefit peoples' livelihood. The design system expresses a sense of optimism.

Using a master brand for the Group and its subsidiaries, GDH can streamline the different look and feel and elevate its brand image both internally and externally.