GC Pharma, formerly Green Cross Corporation, is a biotechnology pioneer in South Korea. The company has dedicated the last 50 years to the development and commercialization of vaccines, plasma proteins, and therapeutic antibodies. 

A new brand identity is crucial as part of the global strategy to expand its target market to the United States and Europe. Noting that the basic form of the previous symbol is a green cross, it poses limitations on both visual distinctiveness and brand narrative in the pharmaceutical sector as well as the public domain.

Launched in 2018, the brand identity of GC Pharma speaks to their sense of mission to contribute to humanity, bringing together their unceasing passion and leadership in healthcare to create innovative solutions for healthier lives around the world.