CHINA
UAE
What are we solving foR
CHINA-UAE
CAPITAL
Industry
Capital investment
Client
China Development Bank Capital
Mubadala
Region
China & United Arab Emirates
China-UAE Capital is a joint entity that deploys capital in return-driven projects of commercial importance in both China and the United Arab Emirates. This is a government to government agreement with the fund equally managed 50/50 by both CDBC and Mubadala.
It is important to take both establishing entities and represent them together as one. The brand identity represents a solid partnership that speaks of strength, strong values, and positive impact.
In developing a unifying concept for the two partners, it is clear that the shared vision for economic growth is just as much a socio-economic one.
Building mutual understanding becomes an exchange between cultures. Designing across cultures requires studying and appreciating the respective cultures to arrive at genuine inspirations that connect the work to both partner countries.
APPRECIATING THE BEAUTY
INTRINSIC TO ALL CULTURES
SOVEREIGN-
FOCUSED
SYMBOL OF AUTHORITY
APPROACH-
FOCUSED
COLLABORATIVE PARTNERSHIPS,
GROWTH AND STABILITY
CHINA - PINE TREE
Natural beauty, art & culture
Evergreen
Longevity
UAE - GHAF TREE
Place of exchange
Sustainability
Resilience
OUTCOME-
FOCUSED
FUTURE GROWTH AND
EXPANSIVE POSSIBILITIES
​
ARTISANAL CHEST FOR SAFEKEEPING WEALTH
OVERLAPPING SQUARES
ARABESQUE-INSPIRED