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CHINA

UAE

What are we solving foR

CHINA-UAE

CAPITAL

Industry

 

Capital investment

Client

 

China Development Bank Capital

 

Mubadala

 

Region

 

China & United Arab Emirates

China-UAE Capital is a joint entity that deploys capital in return-driven projects of commercial importance in both China and the United Arab Emirates. This is a government to government agreement with the fund equally managed 50/50 by both CDBC and Mubadala.

 

It is important to take both establishing entities and represent them together as one. The brand identity represents a solid partnership that speaks of strength, strong values, and positive impact.

 

In developing a unifying concept for the two partners, it is clear that the shared vision for economic growth is just as much a socio-economic one.

 

Building mutual understanding becomes an exchange between cultures. Designing across cultures requires studying and appreciating the respective cultures to arrive at genuine inspirations that connect the work to both partner countries.

APPRECIATING THE BEAUTY

INTRINSIC TO ALL CULTURES

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SOVEREIGN-

FOCUSED

 

SYMBOL OF AUTHORITY

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APPROACH-

FOCUSED

 

COLLABORATIVE PARTNERSHIPS,

GROWTH AND STABILITY

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CHINA - PINE TREE

Natural beauty, art & culture

Evergreen

Longevity

UAE - GHAF TREE

Place of exchange

Sustainability

Resilience

 

 

OUTCOME-

FOCUSED

 

FUTURE GROWTH AND

EXPANSIVE POSSIBILITIES

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ARTISANAL CHEST FOR SAFEKEEPING WEALTH

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OVERLAPPING SQUARES

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ARABESQUE-INSPIRED

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