AAX Trends, a new division of AAX, is a content platform that explores the intersection of digital assets with life and culture around the world, focusing on emerging trends within the crypto space.

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Its goal aligns with a larger belief that the future of digital assets is in mass adoption for payments, savings, and everyday use by individuals and small businesses, a more inclusive financial system rather than speculative trading.

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Humanizing digital assets offers the key to driving the mass adoption of digital assets, more specifically with Bitcoin. The emerging markets represent 85% of the world without sound financial infrastructure made accessible to them.

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Aligning behind the compelling brand positioning of 'Forward', the brand direction is the first step in shifting how we talk about digital assets to the people who are on the fence. Intrinsic and yet actionable, this is in stark contrast to the saying 'crypto is the future'.